On his keynote speech at CIOCITY17, Davy Kestens, Sparkcentral’s CEO, talked about the gap between the convenience consumers demand and the way businesses expect consumers to talk to them and explained the several steps businesses need to take in order to truly deliver an effortless customer service.

We have already talked about the first steps towards that elusive effortless customer service, but now you can check out the full infographic that outlines the full path.